About

Fred Vincent

Designer, founder, painter. Trained in fine arts.

I'm a designer and maker. Trained in fine arts, I founded my first startup in 2012 and have been designing products ever since. Studio Vincent is my consultancy, where I help founders and product teams find the version of the work that's worth committing to.

I co-founded Kaizen, a marathon training app, leading design from zero to one. Before that I led product design at Gastfreund in Berlin, where we built a "Slack for hotels" from scratch. I've worked across consumer and B2B, with two-person teams and forty-person ones.

Outside the product work, I paint, make artworks and prints, and try out new media. It's the same activity in a different medium. Both are about finding the version of the thing that's worth making.

Here's what I've been working on over the years.

Roles

Co-founder & Founding Designer

Kaizen

Jan 2022 — April 2026

Marathon training app, grew from 0 to 30,000+ downloads with €0 marketing. I owned brand, product UX, design system, and creative direction across the full experience, from zero to one and through the company's first paying customers.

Product Design Lead

Gastfreund GmbH

May 2017 — Jan 2022

Led product design across a seven-product B2B suite for the hotel industry. Took the platform from a single product to a multi-product suite serving thousands of hotels, working with a forty-person engineering and product team.

Product Designer & Strategist

Apps for Good

Apr 2018 — Mar 2019

Improved the data collection and engagement design across the learning platform used by tens of thousands of students across schools in the UK.

Product Designer

Infarm

Jan 2018 — May 2018

Designed the mobile-first internal unit-analysis software used by Infarm staff to monitor produce health across the company's vertical farming installations.

A Little More

I grew up in [PLACEHOLDER: brief origin/upbringing context, add whatever you'd like here]. I studied fine arts at Bournemouth Arts University, where I learned to make many bad things before the good thing arrives, and to sit with uncertainty longer than feels comfortable. Both have turned out to be useful in product work.

I live in Berlin with my wife and our two small kids. I read a lot. I paint when I can. I run when I can — usually slowly, often during work calls. I'm always reading something. Currently: [PLACEHOLDER: optional current book/reading].

If you want to get in touch, the easiest way is to email me at hello@studiovincent.co. I respond to most things within a couple of days.

Studio
Fred Vincent in his studio