Studio Studio Vincent

Tag Tuition

The TAG Tuition Metamorphosis workbook cover. The Creative Comprehension workbook cover.

Turning TAG’s classroom curriculum into a series of illustrated workbooks children could explore on their own.

TAG had years of exercises, ideas and teaching methods developed in the classroom. We wanted to keep what made those lessons special, but make them work without a teacher in the room.

Working with founder Amy and the teaching team, we expanded the brand and website to turn the curriculum into a series of 16-page workbooks built around making, drawing, decoding and discovery.

Metamorphosis workbook spread introducing Maria Sibylla Merian. Metamorphosis workbook spread mapping the stages of a life cycle.
Sutton Hoo workbook spread with helmet fragments to reassemble. Sutton Hoo workbook spread showing the completed helmet cut-out.
Runes workbook spread with a rune alphabet to fill in. Runes workbook spread for making your own rune sticks.
Hand gestures workbook spread of diver signals. Hand gestures workbook spread naming underwater creatures.

Learning by doing

All exercises, narrative and booklet structure was driven by lesson’s learn’t by staff in the classroom, we reimagined and even invented new activities tailored for self directed study such as:

Charles Darwin workbook cover. Anglo-Saxon runes workbook cover. Stories from the Constellations workbook cover. Cryptology for 11+ workbook cover. Caterpillar, cocoon and moth workbook cover. British Moths workbook cover.

Different worlds, one system

I created a visual world for each series using original illustration, hand printed textures and graphic layouts, held together by a shared set of reusable components.

That system gave TAG a starting point for producing future books themselves, including the later scholarship and 11+ series.

The collection has since grown across astronomy, cryptology, archaeology, naturalism, metamorphosis and riddles and runes.

Available for hire; contact me for availability.

Open to founders and product teams who want help finding the version of the work that's worth committing to.

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